Mulberry Spring 2012 Campaign

I can't believe the first week of 2012 is already over..so far so good!  Hope everyone had an amazing holiday break.  It's summer here in Australia so therefore I was instantly drawn to Mulberry's current Spring 2012 campaign.  Shot by the seaside, the campaign features models alongside oversized ice cream and candy, embracing Mulberry's Fashion Week inspiration.

 

Dream a Little Dream with Sportsgirl!

If you've walked into a Sportsgirl store lately, you probably would have noticed their amazing 'Make Believe' campaign.  This is definitely one of favourite Sportsgirl campaigns because it's all about following your dreams and believing that anything is possible!  Sportsgirl have asked bloggers to join their 'Believe' initiative and spread to word in encouraging everyone to follow their dreams. So here are the questions we have been asked to answer and share with you!

As a child what did you want to be when you grew up?

I guess you could say I've always dreamed big.  As a child I wanted to be a swimmer, a dancer, a singer and a businesswoman.

Did you make this dream come true or change your mind?

As soon as I discovered my love for fashion....everything changed!  Yes I ended up studying business, but everything I do now involves my love of fashion.  Fashion has allowed me to dream bigger than I have ever dreamed before.

What is your favourite childhood memory?

My brother and I were quite adventurous and inquisitive, so there was never a dull moment!  I remember travelling to Europe with my family, summer school holidays with friends and of course Christmas with all my cousins, counting how many Christmas beetles we could find!

The biggest dream you have right now?

I'm fresh out of University and I guess you could say 'the world is my runway!'  My biggest dream right now....NEW YORK FASHION WEEK.  I want to attend and blog New York Fashion Week, and I should probably add Paris, London and Milan to that dream too!  I always want to remain working in the Fashion Industry!

Your summer must-have pick from the current Sportsgirl range?

I'm all about metallics and sequins this season and therefore my picks would have to be:

Tigerlily Summer 2011/12 Campaign

I've been a Tigerlily fan for as long as I can remember and I believe summer wouldn't be summer without a little Tigerlily!  Creative Director Jodhi Meares, photographer Jez Smith and model Elyse Taylor joined forces to shoot Tigerlily's Summer 2011/12 campaign on the beaches in Bali. The collection titled 'Leads You Elsewhere' remains true to Tigerlily's signatory beach culture. It consists of 70's inspired pieces, a warm colour palette, as well as a mixture of patterns and textures....the perfect collection for every Tigerlily girl!

Behind the scenes of the shoot

Sneak Peek: Lovers and Collaborators A/W 2012

          I was recently asked to shoot behind the scenes for the Lovers and Collaborators Autumn/Winter 2012 look book.  Unfortunately, due to prior commitments, I wasn't able to attend, however I was sent this clip which features behind the scenes footage of the shoot and gives you a little sneak peek at the new collection!  I will be heading to Door 121's press showing in the coming weeks, where I will be of course snapping images of the new collection....can't wait!

            

Michael Lo Sordo S/S 2011/12 Look Book

I was recently contacted by designer Michael Lo Sordo, who sent me his amazing new Spring/Summer 2011/12 look book. The collection, as seen during Rosemount Australian Fashion Week, is feminine and simplistic, inspired by the silhouettes of the seventies. The collection includes pleated, silk and sheer pieces, maxi skirts and dresses, mini structured dresses and skirts, cropped bodices and tailored jackets. Michael's use of colour is simple, yet striking...white and black contrasted with blue and pink pastels. However, the most intriguing element of the collection is the unique 'smoke like' print.

Michael Lo Sordo's S/S2011/12 collection "is taking 'timeless' into the future, making the Michael Lo Sordo girl as the new unforgettable essence of style."

Dion Lee 'Line II' Lookbook

I recently received a surprise package from Dion Lee..The Line II Lookbook.  This was no ordinary lookbook, but a true masterpiece!  Dion Lee joined forces with photographer Bec Parsons to create the unique lookbook featuring Dion's new Line II collection.  Line II is a standalone collection and is quite simplistic in comparison to Dion's mainline collection.  The collection emphasizes minimalism with classic cuts and a neutral colour palette for the perfect wardrobe essentials.  However, Dion's signatory architectural design aesthetic is still quite prominent throughout the collection.  The Spring 2011 collection consists of "15 styles, across shirts and dresses.  Fabrications are limited to silks; georgette, double georgette and faille, and cottons; poplin, voile and silk cotton."   The first collection has just hit stores.